Virtual Reality
Winner of the 2017 Cannes Silver Lion award, Believe Your Eyes is an immersive, 4D visual experience created for Samsung by Punchdrunk International, creators of Sleep No More.
Shot in a room built to exactly match the one it would be exhibited in, Believe Your Eyes is the perfect marriage of virtual reality and theater. As characters reach out toward you in the video displayed in your headset, actors who were secretly placed in the room reach out and grab you in real life - timed precisely with cues in the video. They interact with you, spin you around in your chair to reveal different scenes, and take your headset off at the end of the video to reveal the climax taking place in the room in front of you.
“Here, theater moved forward adding a new dimension to the storytelling. In turn, virtual reality made an advancement in both its innovative narrative and captivating use of sense beyond the technology. It was a truly hidden gem.”
“It is worth examining Believe Your Eyes for one important reason: it is the future.”
Producer. Tyler Ben-Amotz | Director. Hector Harkness | Stills. Johanna Siring | Production Company. The Endless | Agency. PMK